Viacom Inc. has appointed Robert Bakish to the newly created position of president and CEO of Viacom International Media Networks.
Bakish, who was previously president of MTV Networks International, has expanded his duties to oversee Viacom's Media Networks properties that operate outside the U.S., including MTV Networks International, as well as BET Networks' international channels and non-premium Paramount branded networks.
Based in New York, Bakish, who has worked in a variety of roles at Viacom since joining the company in 1997, will report directly to Viacom president and CEO Philippe Dauman.
Viacom International encompasses 145 television channels in 160 countries and territories, as well as a variety of digital properties and consumer products businesses. Its entertainment brands MTV, Nickelodeon, Comedy Central, VH1, VIVA, TMF (The Music Factory) and Game One reach nearly 650 million households.