Bam! Emeril Brings Synergy to Scripps


Shop at Home Network is cooking with Emeril Lagasse.

The world-famous chef and Food Network star reached a deal to work with the electronic retailer over the next year on a variety of new sales platforms within its kitchen category.

Lagasse will host a regular weekly segment, as well as a series of specials. Shop at Home said the first of three live specials will premiere during primetime in July, with two more slated for September and November.

“Our lifestyle brands have such passionate audiences, people who strongly identify with everything related to home and food, and no one has a more loyal following than Emeril," Shop at Home president Judy Girard said in a prepared statement.

"For years, viewers have e-mailed Food Network asking, 'Where can I get that cookware?' or, 'How can I find that utensil Emeril used on his show?' The platforms we are creating allow Emeril to combine his desire to teach with his passion to share products that make cooking easy,” she added.

Food and Shop at Home parent Scripps Networks president John Lansing added, “Emeril is one of the most recognizable and popular talents on television, and he has touched millions of people with his warmth, charisma and energy. He has been vital to Food Network's growth, and we're looking forward to what comes from expanding this relationship to include Shop at Home.”