Bank of America and AOL Time Warner Inc. announced a multiyear, multiplatform
advertising alliance Tuesday benefiting both parties.
For its part, Bank of America will advertise across various AOL Time
Warner-owned media properties, including various Turner Broadcasting System Inc.
cable networks -- such as Cable News Network and CNNfn, soon to become CNN Money
-- Time Inc. magazines and America Online, according to AOL Time Warner co-chief
operating officer Bob Pittman.
AOL Time Warner will advertise across Bank of America's Web-enabled
automated-teller machines, telephone banking and banking centers nationwide.
'This agreement marks the first time another company has launched advertising
on this scale on Bank of America channels,' Bank of America consumer-products
executive Barbara Desoer said in a prepared statement.