The WWE explored traditional linear distribution and a-la-carte distribution through cable operators for its upstart WWE Network before deciding to offer it as a digital over-the-top service, according to George Barrios, WWE chief strategy and financial officer.
“On the network side we couldn’t get to a deal that made sense for both of us,” Barrios said during a recent video interview with Multichannel News multimedia and programming editor R. Thomas Umstead.
Barrios also said the company’s Wrestlemania event franchise has generated more than $1 billion in pay-per-view, live gate and merchandising revenue since launching 30 years ago. Wrestlemania 30 takes place Sunday (April 6) in New Orleans, and for the first time will air live via traditional pay-per-view and through the $9.99 per month WWE Network. Click here to see the full interview.