Basic Ad Sales Up 5% Last Year: CAB - Multichannel

Basic Ad Sales Up 5% Last Year: CAB

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The Cabletelevision Advertising Bureau announced Monday that basic-cable
networks boosted their ad volume last year by 5 percent to more than $10.6
billion.

According to a CAB analysis of the data compiled by PricewaterhouseCoopers,
ad-supported cable networks bolstered ad revenues by 19.2 percent in the fourth
quarter alone.

Kagan World Media's projections, published in the CAB's latest "Cable TV
Facts," see network-cable ad sales climbing 13.6 percent to nearly $12.1 billion
this year. Kagan had estimated 2002 network-cable volume at nearly $10.8
billion.

In a prepared statement, CAB CEO Joseph Ostrow said, "Spending on national
cable is once again accelerating in tandem with its growing edge in viewership
and programming. Advertisers are increasingly recognizing the unparalleled value
of cable by assigning it greater portions of their media
budgets."

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