New York -- As the November "sweeps" neared an
end last week, basic cable's ratings had climbed by more than 10 percent from a year ago,
according to the Cabletelevision Advertising Bureau's analysis of Nielsen Media Research
The month officially ends this week.
According to the CAB, basic cable averaged a 23.2 rating
for the first 25 days of the sweeps, when the broadcast networks put on their strongest
programs. A year ago, cable averaged a 21 rating for a similar time frame. Cable's
household delivery climbed by 12.1 percent, from 20,565 million homes to 23.046 million,
the CAB reported.
Ratings for the "Big Four" broadcast networks
dropped by 6.9 percent, from 37.8 to 35.2, the CAB reported, and their household delivery
dipped by 5.7 percent, from 37.080 million homes to 34.982 million.
As for the average share of homes where television sets
were in use, cable climbed by 12.4 percent, from 33.8 to 38, while the Big Four slid by
5.4 percent, from 60.8 to 57.5.