Basic Cable Up Nearly 16% in Total Households


New York -- Week four of the new broadcast-television
season brought more gains for basic cable, according to an analysis of Nielsen Media
Research ratings by the Cabletelevision Advertising Bureau.

The CAB reported that household delivery of basic cable
climbed by 15.7 percent from the same week one year ago, as cable's rating in its
universe rose 2.9 points, to 23.6 -- a 14 percent gain.

For the week of Oct. 12, basic cable delivered 23.48
million homes, compared with 20.29 million in 1997. The "Big Four" broadcast
networks lost almost 2 million homes, sliding 5.2 percent, to 24.26 million homes, the CAB
reported. The broadcasters' rating fell by 6.2 percent, from 36.8 to 34.5.

For the first four weeks of the season overall, basic
cable's ratings are up 15.3 percent, to 23.2, and its household delivery jumped by 17
percent, to 23.17 million homes. The broadcast networks' ratings are down by 7
percent, to 34.3, and their household delivery has sunk from 36.15 million to 34.1