Basic cable racked up double-digit gains in ratings, share and delivery
during primetime last week.
The medium notched a 10.7 percent rise in household ratings to a 28.9 average
Jan. 21 through 27, up from a 26.1 average the year before (Jan. 22 through 28,
2001), according to a Cabletelevision Advertising Bureau analysis of Nielsen
Media Research data.
Cable saw its share grow 12.6 percent to a 46.6 during the 18th
week of the 2001-02 TV season from a 41.4 share the prior year. Meanwhile,
cable's delivery expanded 14.5 percent to almost 30.5 million households from
The latter performance was basic cable's third-highest of the current TV
season, trailing the Dec. 3 through 9, 2001, period (in week 11, cable delivered
some 30.8 million households on average) and the Dec. 31, 2001, through Jan. 6
span (30.7 million during week 12).
Last week was also a good period for the broadcast community. The seven
broadcast networks, on a weighted-gross-average basis, registered a 1.8 percent
advance in household ratings to a 30.1 from a 29.6 the year before.
The medium also posted a 3.2 percent gain in share to 48.3, while its
delivery expanded 5.1 percent to 31.7 million households, according to the CAB