New York -- The basic-cable networks notched record
viewership levels in July to surpass the "Big Four" broadcast-television
networks -- ABC, CBS, NBC and Fox -- in both primetime and total-day data, the
Cabletelevision Advertising Bureau reported last week.
According to the CAB's analysis of Nielsen Media Research
data from June 28 through Aug. 1, basic cable's primetime household delivery was 23
million, its household rating was 23.1 and its audience share was 44.4, topping the Big
Four's 22.4 million households, 22.6 rating and 43.3 share, respectively.
In the total-day breakouts, cable in July delivered 13
million homes, a 13.1 rating and a 44.3 share, versus the TV networks' 12.2 million homes,
12.3 rating and 41.5 share, respectively.