Basic-cable networks chalked up a 7 percent increase in advertising revenues
in the first quarter, according to a Cabletelevision Advertising Bureau analysis
of Competitive Media Reporting data.
Ad revenues for national cable channels reached some $2.46 billion, up from
the $2.3 billion garnered during the first quarter of 2000.
The CAB analysis also indicated that the broadcast networks' ad revenues
dropped by 2.2 percent, to $5.22 billion in the first quarter of 2001 from $5.34
billion in the year-ago period.