New York -- Hoping to develop a new pay-per-view franchise,
Viewer's Choice will distribute a January event featuring robotic combat.
The exclusive PPV event, BattleBots World Championship:
BOT BOWL 1, will debut Jan. 29, the evening before the Super Bowl. It features elite
robots battling each other in head-to-head action in different "size" divisions.
"We believe that BattleBots is an untapped
franchise that has tremendous potential," executive vice president of entertainment
Mark Sonnenberg said. "Featuring great action, amazing technical wizardry and the
drama of gladiators facing off in an arena, BattleBots combines the best attributes
of sports and action-adventure."