ESPN has hired digital media veteran Michael Bayle as senior vice president and general manager of ESPN Mobile.
Bayle will be in charge of all aspects of the network's mobile strategy, including content production, programming and publishing on all mobile platforms, reporting to John Kosner, senior vice president and GM, ESPN Digital and Print Media.
"Michael's depth of experience and expertise building mobile businesses on a global scale is right in line with our priorities for ESPN Mobile," said Kosner in announcing the hire. "We are very lucky to have him as we continue to innovate and develop new products to serve sports fans wherever they are on any and all devices."
Bayle's prior credits include serving as the senior director of global mobile monetization at Yahoo! and holding business development positions at Yahoo!, Microsoft and International Data Group. Most recently, Bayle was vice president of monetization and marketing at Amobee.