BBC Plans Global VOD Subscription Launch

Author:
Publish date:
Updated on

The BBC has confirmed plans to make its on-demand video iPlayer available outside the U.K. via a subscription iPad app sometime in the middle of 2011.

No pricing or specific markets have been confirmed, but the U.S. would be a likely target for the early launches of the English-language service, given the popularity of shows like Torchwood and Top Gear on BBC America.

BBC's iPlayer has already proved incredibly popular in the U.K. Launched in December 2007, usage nearly doubled from 61.5 million plays in January 2009 to 120.3 in January 2010. It has since increased from 123 million plays in May 2010 before rising to 138 million in October, remarkable numbers for a country with only 9.5 million broadband subscribers in 2010.

Read more at B&C here.

Related