BBCA’s ‘Dirk Gently’ Grabs Most Attention in Q4: Study

‘Food Paradise,’ ‘Dance Moms’ also score with TVision Insights panel
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The most engaging primetime show in the fourth quarter was BBC America’s Dirk Gently’s Holistic Detective Agency, according to a new report from research company TVision Insights.

TVision employs computer-vision technology to measure real 24/7 eyes-on-screen attention by its opt-in panel of viewers.

Following Dirk Gently, which recorded a 189.5 attention index, were Travel Channel’s Food Paradise (181.3) and Lifetime’s Dance Moms (179.6).

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The most attention-getting shows on broadcast were NBC’s The Wall, with a 138.2 attention index; Fox’s The Mick (134); and CBS’s 9JKL (131.4).

TVision noted that cable shows get higher attention index scores because their audiences are more likely to be composed of viewers who have intentionally sought out niche programming that aligns with their personal interests.

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For the full year, the most engaging broadcast shows were NBC's Running Wild With Bear Grylls and Emerald City, CBS’s Me, Myself and I, Fox’s SuperHuman and CBS’s 9JKL.

The top cable shows for the full year were Travel’s Food Paradise, E!’s Botched, AMC’s Turn: Washington’s Spies; Discovery’s Alaskan Bush People: Off the Grid and TLC’s My Big Fat Fabulous Life.

Read more at broadcastingcable.com.

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