Expanding on its mobile video roots, Beachfront Media has launched technology and service platform designed to help online video creators extend their offerings to a wide range of TV-connected platforms, including Apple TV, Roku, Android TV, Opera TV and Amazon Fire TV.
That new service, called Rise, isn’t a consumer-facing brand, but is in place to enable OTT creators and “influencers” to easily and more rapidly extend bridges to new, and increasingly-popular consumer-based platforms, Frank Sinton, founder and CEO of Beachfront Media, said.
Many of these creators, which have leaned on services like YouTube to gain a presence, are becoming media studios in their own right. Rise, he said, provides the technology, including advertising systems, to help them create and manage content for a multitude of screens and reach larger audiences.
In addition to retail platforms, Beachfront Media is also enabling systems to give partners a way to get on board set-top boxes distributed by MVPDs. One prime example is a partnership with the Arris Market, a platform that helps operators such as WideOpenWest blend traditional TV with OTT video.
Sinton said Beachfront is also having discussions with other cable operators that are looking for ways to add OTT to their video mix. Of recent note, Comcast offers Watchable, its curated OTT offering, on IP-capable X1 set-tops as well as on iOS smartphone and tablets (a version for Android is in the works).
“There’s definitely interest” from MVPDs as they look to connect with key millennial audiences, he said.
Sinton stressed that Rise does not compete directly with YouTube or Vessel, the OTT content startup co-founded by former Hulu CEO Jason Kilar, viewing them as content aggregators, Rise, he said, is a closer rival to 1 Mainstream, the OTT technology firm that was recently acquired by Cisco Systems.
Rise operates on a revenue-share model (both advertising and subscriptions). The company won’t detail those terms, but Sinton said they are “pretty aggressive,” with the lion’s share of the pie going to the content partner. Beachfront said its programmatic ad system (Beachfront.io) currently supports about 20 billion mobile video ad requests per month.
For Rise, the company has already locked in deals with several content and video brand partners, including Pranks (three channels), Collective Digital Studio (five channels), jugandoconnatalia, JoshPalerLin, JoBlo Movie Network (five channels), Kip Kay, Vintage Beef, Nicolas Arrieta, Guilherme Gamer, Paint, Dormtainment, and WatchMojo.
More details about Rise and its strategy will be detailed in the November 16 edition Next TV, a section that runs each week in Multichannel News and Broadcasting & Cable.