Char Beales will remain cable's leading marketing maven for at least three
The board of directors of the Cable & Telecommunications Association for
Marketing signed Beales to a contract extension that runs through the end of
Beales -- a veteran of what was then called the National Cable Television
Association -- joined CTAM in 1992, months before Hughes Electronics Corp.
launched satellite provider DirecTV Inc.
CTAM has advised its members on how to fend off competition and market their
products during Beales' reign.
Now, the association is developing work groups to address new industry
issues, including high-definition television, digital-TV labeling, subscriber
retention and shifting cable hardware such as set-tops to a retail