BET said the Jan. 7 premiere of its first original scripted drama series, Being Mary Jane, drew 3.3 million total viewers to its premiere and another 1.8 million viewers to an 11 p.m. replay.
Citing live plus same day Nielsen figures, Viacom-owned BET said the Gabrielle Union vehicle was the top original series debut on all cable networks in the 2013-14 season among adults 18-49 and women 18-49.
On social media, the hashtag #BEINGMARYJANE trended No. 1 in the United States and worldwide during the Tuesday night premiere telecast (source: Trendinalia).
Being Mary Jane was already a hit before the series debut, though. The original movie version drew some 4 million viewers when it first aired on BET in July 2013.
The show was created and executive produced by Mara Brock Akil (Girlfriends, The Game), and executive produced and directed by Salim Akil. Along with Union, the cast includes veteran actors Richard Roundtree and Margaret Avery along with Omari Hardwick, Lisa Vidal, Richard Brooks, Raven Goodwin, B.J. Britt, Aaron D. Spears, Latarsha Rose, Robinne Lee and Stephen Bishop. Photo of Lisa Vidal and Gabrielle Union courtesy of BET Networks, photo by Annette Brown.