AMC has appointed Bob Bel Bruno vice president of advertising sales.
In his new role, Bel Bruno will oversee ad sales for the 94-milion-subscriber network’s New York region, developing and executing marketing strategies to maximize the brand across all platforms and audiences. He reports to AMC executive vice president of national ad sales Bill Rosolie.
Prior to joining AMC, Bel Bruno was national sales manager for the TV Guide Network, where he oversaw all of the network’s ad strategies, including video-on-demand and interactive platform sales. He began his career as an account executive for The Weather Channel in New York City. Following his position there, he worked in USA Network’s ad sales department.
“We are thrilled to have Bob join our team at this particular time in AMC's history,” said Rosolie. “His wide-ranging experience is ideally suited to the ever-changing multiplatform universe, particularly with the exciting momentum of AMC's new originals. We look forward to working closely with Bob to maximize the network’s already successful ad campaigns and are confident that he will continue AMC’s commitment to strategic planning in the ad sales marketplace.”