BellSouth’s ‘Answer’ Is Cash Lure


BellSouth Corp.’s latest customer pitch offers as much as $200 in cash or a Visa USA gift card to new subscribers who sign up for a “BellSouth Answers” service bundle.

The offer, available through Sept. 10, is open to new customers who sign up for any combination of “FastAccess” digital-subscriber-line, DirecTV Inc. video, unlimited long-distance and Cingular Wireless plans. The more services they add, the more cash they receive -- they get $50 each for DSL and Cingular Wireless services, $75 for DirecTV service and $25 for long-distance service.

If they take the entire bundle, cash back will total $200. In addition to the cash back, bundled customers also receive the existing discounts on monthly subscription fees for multiple services of as much as $10 per service.

"This BellSouth Answers promotion provides customers with increased value, while designing their own communications and entertainment bundles," BellSouth vice president of marketing Joey Schultz said.