NBC Universal said Friday that it has named Klaudia Bermudez senior vice president and general manager, Latin America, for its Universal Networks International division.
Bermudez will report to Ken Bettsteller, managing director, Latin America, NBCUniversal International Television. Her appointment is effective June 2 and she will be based in Miami.
“We are thrilled that Klaudia is joining NBCUniversal International Television’s growing team for Latin America,” Bettsteller said in a statement. “Her track record, extensive relationships and strategic vision will enable us to continue to capitalise on the dynamic opportunities across the region as we focus on further growth.”
Bermudez will be responsible for managing all day-to-day activity of UNI’s channel business across Latin America, including the Universal Channel, Syfy and Studio Universal. The company also has a joint venture for its regional Latin American E! Entertainment Television channel. Additionally, in Brazil, NBCUniversal operates a joint venture with Globosat for Universal Channel, Syfy and Studio Universal.
Bermudez has extensive experience in the Latin America programming marektm, spending 15 years with 15 years at Sony Pictures Television (SPT), as senior vice president and general manager for its SPE Networks Latin America, SPT’s networks business in the region. In this role she oversaw SPT’s portfolio of channels Sony Entertainment Television (SET), AXN and Spin, as well as exploring potential new networks initiatives.
Prior to that, Bermudez served as SVP & GM for SPT’s advertising sales in Latin America overseeing all advertising sales in the region on behalf of SPT’s networks, as well as third parties such as E!, A&E, History Channel, Casa Club and MGM. She was also responsible for SPT’s advertising sales offices in Mexico, Brazil and Panama. During her tenure, SPT’s advertising sales group became the leading rep company in the region.
Earlier in her career Bermudez held various sales roles with CBS Telenoticias and Telemundo’s WSCV-TV.
“NBCUniversal is a company with a strong vision and is very focused on investing in Latin America,” Bermudez said in a statement. “The company is well positioned to lead this dynamic region in all aspects of the television business, and I am excited to bring my years of experience in the Latin American pay TV industry to help achieve their growth ambitions.”