A&E Television Networks dipped into the media-agency ranks to find a new sales head, appointing Mel Berning as its executive vice president.
Berning, who will join AETN in January, has been serving as president of U.S. broadcast at MediaVest USA, a division of Starcom MediaVest Group.
In his new role, Berning will lead advertising-sales efforts and strategy for A&E Network, The History Channel, The Biography Channel and History Channel International, as well as their associated media assets.
He will fill the position formerly held by Whitney Goit, who was promoted to senior executive VP of A&E earlier this year.
"Mel is one of the most widely respected professionals in the ad sales community, as well as a seasoned network executive," said Goit in a prepared statement. "His experience in both aspects of the business will be an invaluable asset as AETN continues to grow its' ad sales revenue."
Berning, who was traveling last week, could not be reached for comment.
His resume also includes executive sales positions at NBC, CBS and CBS Cable. Berning — who also worked as a director of financial planning for Disney Channel — began his career in the media department of Benton & Bowles.