Bravo Media has named Frances Berwick to the newly created position of general manager.
In addition to continued oversight of all programming and production, Berwick, who had been serving as executive vice president of programming and production since 2005, will expand her responsibilities to include the marketing division, which encompasses all advertising campaigns, on and off-air promotions, integrated consumer marketing, as well as the creative vision and direction for the network.
“Frances has been an excellent creative and business leader at Bravo, shepherding attention-getting, Emmy-Award winning hits for the past 12 years,” said Lauren Zalaznick, president of Bravo Media and Oxygen Media, in a statement. “I am confident that she will continue to lead the team to even greater successes as she evolves the Bravo Media brand.”
Since 2005, Berwick has supervised the business strategy and day-to-day oversight for all Bravo programming including original production, development, scheduling and acquisitions. In 2003, Berwick oversaw the development and production for the explosive, Emmy-winning series Queer Eye For the Straight Guy that changed the face of Bravo. After the 2002 NBC acquisition of the network from Rainbow Media, Berwick developed, produced and launched the multiple Emmy-nominated Project Runway, Emmy-nominated Top Chef, Emmy-winning series Kathy Griffin: My Life on the D-List, and such pop-culture series as The Real Housewives of Orange County, Being Bobby Brown, Work Out and Flipping Out.
Her credits also extend to Bravo's most recent lineup, including Tim Gunn's Guide to Style, Shear Genius and Top Design.
Berwick, who was named a Wonder Woman by Multichannel News in 2007, has also overseen the channel's longest-running original series, 13-time Emmy-nominated, Inside the Actor's Studio.
Her elevation is the second by Zalaznick this month: earlier, Jason Klarman was named general manager of Oxygen.