BET Awards Show Doubles The Viewing Honors


Black Entertainment Television's Feb. 9 airing of its BET Honors sophomore awards show drew 2.5 million viewers, more than double last year's inaugural event.
The show, which pays tribute to the lives and achievements of African-American luminaries, bested last year's 1.1 million viewers by 127% in becoming the most watched show for the African-American-targeted network this year, according to network officials.
This year's BET Honors -- which recognized the accomplishments of songstress Mary J. Blige, filmmaker Tyler Perry, dancer/choreographer Judith Jamison, businessman/basketball legend Earvin "Magic" Johnson, entrepreneur B. Smith and Congressman James E. Clyburn -- also posted huge gains among such key demos as kids 2 to 11 (+363%), teens (+132%), adults 18 to 34 (+92%) and adults 35+ (+103%), according to the network.
"The 2009 BET Honors was one of the best, most enriching shows we've ever produced," said Stephen Hill, president of music programming and specials for BET Networks, in a statement. "That The BET Honors more than doubled last year's viewers speaks volumes about our audience's growing hunger for the celebration of Black accomplishment and brilliance, and we're thrilled to deliver!"