'BET Awards' Top Choice Among African-American Viewers In July

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The BET Awards '12 telecast is the most watched show among African-American viewers during July, but VH1 programming dominates the overall top 15 list of shows for the month.

BET's July 1 BET Awards telecast topped all basic cable shows during the period of July 2 to July 22, drawing 6.5 million total African American viewers, according to Nielsen. VH1's reality series Love And Hip Hop Atlanta secured the next four slots, with three episodes of the network's sophomore drama series Single Ladies close behind.

Multiple episodes of BET's gospel music competition series Sunday Best and TBS' comedy series For Better Or Worse also landed on the list, according to Nielsen.

Top 15 Most Watched Shows Among African American Viewers For July^

Network                                                     Network                 Date Aired         Total Viewers
BET AWARDS SHOW                               BET                        7/1/12                  6.5 million
LOVE AND HIP HOP ATLANTA               VH1                        7/9/12                  3.0 million

LOVE AND HIP HOP ATLANTA               VH1                        6/25/12                2.5 million
LOVE AND HIP HOP ATLANTA               VH1                        7/2/12                  2.4 million
LOVE AND HIP HOP ATLANTA               VH1                        7/16/12                2.4 million
SINGLE LADIES 2                                     VH1                        7/2/12                  2.3 million
SINGLE LADIES 2                                     VH1                        7/9/12                  2.2 million
SINGLE LADIES 2                                     VH1                        6/25/12                2.0 million
SUNDAY BEST 5                                       BET                        7/22/12                2.0 million
SUNDAY BEST 5                                       BET                        7/8/12                   2.0 million
FOR BETTER OR WORSE                      TBS                        7/13/12                1.8 million
SINGLE LADIES 2                                     VH1                        7/16/12                1.7 million
FOR BETTER OR WORSE                      TBS                        7/20/12                1.7 million
HOLLYWOOD EXES                                 VH1                        6/25/12                1.6 million
LOVE AND HIP HOP ATLANTA               VH1                        7/9/12                   1.6 million
^Period From July 2 through July 22
Source: Nielsen and Multichannel Research

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