BET Networks launched its first branded TV Everywhere app Friday with the debut of BET NOW, an authenticated offering initially available on iPhones, iPads and Android-based smartphones and tablets.
The network said BET NOW is stocked with full episodes of series and shows such as The Game, Let’s Stay Together, Being Mary Jane, Real Husbands of Hollywood, 106 & Park, as well as “hit classics.” Motions is the BET NOW launch sponsor. Currently, there is no plan to provide a live feed via the new app, a spokesman said via email.
According to the iPad app, the following distributors currently support authentication to BET NOW: Armstrong, Astound/Wave Broadband, Click! Cable TV, Comporium, EPB Fiber Optics, Hawaiian Telecom, Hotwire Communications, Atlantic Broadband, AT&T U-verse, Bright House Networks, Cox Communications, DirecTV, Cablevision Systems, RCN, Service Electric Cablevision, Suddenlink Communications, MSTV, RCN, Time Warner Cable, Verizon FiOS, and WideOpenWest.
“With BET NOW, users are one download away from consuming some of their favorite BET shows on their tablets and phones” said Brandon Lucas, VP and GM of BET Mobile, in a release. “Apps are an increasingly important part of the mobile eco-system given the ubiquity of smart phones, the ability to have a direct connection to our consumers, and the growing rate of video consumption on these devices.”
BET is available to 55 million households across more than 20 distributors, according to the programmer.