BET, Brightcove Cross the Pond


BET Networks and Brightcove will team up to distribute ad-supported Internet-video channels in the United Kingdom.

Via, a site that will launch later this summer, BET International will provide entertainment, music and celebrity programming and use Brightcove's viral-promotion features to enable consumers to share and embed its Internet-video content on Web sites, blogs and social networks in the United Kingdom.

All of the Internet channels will also offer online advertising opportunities sold by Viacom Brand Solutions in the United Kingdom.