BET, Centric Draw Combined 4 Million Viewers For ‘Soul Train Awards'

By R. Thomas Umstead
published

BET and Centric's simulcast of last night's annual Soul Train Music Awards event drew a combined 4 million viewers, according to BET officials.

The telecast, hosted by comedian Cedric The Entertainer, drew 3.7 million viewers on BET, slightly down from the 3.9 million watchers the show drew in 2010, according to the network. Centric delivered 345,000 viewers for the two-hour special (Centric was not Nielsen rated last year.)

The Soul Train Awards  which honored the careers of veteran R&B singer Gladys Knight as well as legendary group Earth, Wind and Fire, featured performances from Common, Cee-Lo Green, Melanie Fiona, Lloyd, Miguel, Mindless Behavior and Tamar Braxton.

A complete list of Soul Train Awards 2011 winners can be found here.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.