Black Entertainment Television's drew 3.5 million viewers for its Oct. 12 BET Hip Hop Awards event.
The audience for the event, which featured appearances by Kanye West, Nicki Minaj, Rick Ross, Diddy, Gucci Mane, MC Hammer, Soulja Boy, Digital Underground, Ice Cube, Salt n Pepa and Swizz Beatz, was down slightly from the 3.8 million viewers that tuned into last year's edition, and the 3.6 million watchers that tuned into the awards show in 2006, according to Nielsen.
The BET Hip Hop Awards 10 did post the franchise's best performance among women viewers 18 years and older, according to BET.
Follwing the awards, BET's new reality series Being Terry Kennedy, which follows the life of the professional skateboarder, drew 1.6 million viewers - the most watched BET series premiere of the year.
Both the BET Hip Hop Awards '10 and Being Terry Kennedy are the top two BET telecasts of the 2010-11 season, posting major audience gains versus the season-to-date Tuesday time slot averages, said the network.