BET to Launch Road Show

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Pasadena, Calif. -- In a grassroots initiative, Black Entertainment
Television will tape six of its top shows in 10 urban markets beginning in
May.

BET will take daily and weekly shows 106 & Park, Hits from the
Street
, Bobby Jones Gospel, Comicview, Oh, Drama and
Teen Summit
to several markets in an effort to reach out to its core
viewers, executive vice president of entertainment programming and network
operations Curtis Gadson said.

The markets included as part of BET's 'Black Star Power Tour' are Miami;
Atlanta; Memphis, Tenn.; Detroit; Chicago; St. Louis; and Philadelphia, Gadson
added, speaking at the Television Critics Association tour here.

'The plan is to take gospel celebration to the churches and to literally
broadcast from the neighborhoods where African-American people live in America,'
Gadson said.

'We want to give them a closer look at us, to give us a closer look at them
and to rekindle and elevate the love affair to an unforeseen level,' he
added.

The network also announced plans to launch two digital services -- BET Gospel
and BET Hip Hop -- during the second quarter. A third proposed digital network,
BET Classic, has been shelved indefinitely, according to BET officials.

BET will also air the second annual 2002 Celebration of Gospel special
Feb. 19 and the 2nd Annual BET Awards June 25, Gadson
said.

Last year's awards show generated a network record-setting 4.26 Nielsen Media
Research rating.

Actor/comedian Steve Harvey will host the Gospel special and co-host
the BET Awards show with actor/comedian Cedric 'The
Entertainer.'

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