BET’s ‘Hip-Hop Awards’ Pops On Social Media

US Men’s Soccer World Cup qualifying game also generates big Facebook, Twitter numbers
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BET’s telecast of its 2017 Hip-Hop Awards turned up a lot of social media noise last night, according to Nielsen.

The special generated 5.8 million social media interactions from 2.5 million unique Twitter and Facebook accounts, according to Nielsen’s Daily Top Five report.

NBC’s This Is Us finished a distant second with 288,000 interactions, followed by USA’s WWE SmackDown!, CW’s The Flash and FX’s American Horror Story:Cult, said Nielsen.

On the live sports front, BeIN Sports’ coverage of the Trinidad and Tobago-United States FIFA World Cup 2018 Qualifying soccer match drew 1.7 million social media interactions to top all events. The US team lost that game, officially eliminating them from 2018 World Cup competition.