BET Networks Tuesday named industry veteran Vicky Free as its company's executive vice president of marketing.
Free, who most recently led strategic marketing efforts at Turner Broadcasting Systems, will be responsible for the marketing strategy and execution for BET, BET.com, BET mobile and Centric.
Free will report to Debra Lee, Chairman and CEO of BET Networks and will be based in New York.
Free effectively replaces Janet Rolle, who left in March to to take over as CNN Worldwide's executive vice president and chief marketing officer.
"We are thrilled to have Vicky join BET Networks given her strong experience in the cable industry and keen understanding in creating thoughtful brands and engaging the consumer it serves," said Debra Lee, Chairman and CEO of BET Networks in a statement. "As we continue in our company's evolution, we couldn't be more thrilled to have someone as talented as Vicky lead our marketing team and elevate our multi-platform and digital marketing strategies."
Free was most recently at Turner Broadcasting System where she led the newly created 360 consumer marketing department designed to build effective consumer engagement campaigns for both Cartoon Network and Adult Swim entertainment properties. In this role she was responsible for building consumer-centric, integrated, strategic and metric-driven marketing campaigns for priority series and events, said the network.