Beta Dishes Out New Study


Beta Research Corp. will release its “2004 Beta Satellite Dish Subscriber Study” Wednesday.

Among highlights of the research firm’s findings:

The top-ranked midsized and emerging networks as far as enjoyment of satellite were National Geographic Channel, Hallmark Channel, Superstation WGN, Fox Movie Channel, Lifetime Movie Network and Music Choice.

The top-ranked major networks were Discovery Channel, The History Channel, ESPN, Cable News Network, Turner Network Television and The Weather Channel.

As far as average perceived value among network viewers, the top-ranked midsized and emerging networks were Speed Channel, MTV2, LMN, Noggin/The N and Toon Disney.

For major networks, the list was: ESPN, ESPN2, Cartoon Network, Discovery, Nickelodeon and Fox News Channel.