Beta Releases Channel-Carriage Study

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Beta Research Corp. released the results of its fall-2005 “Beta Research Cable Operator Study on Channel Carriage” Tuesday.

The results were culled from a syndicated telephone survey among a national sample of 145 cable operators in October and November.

According to the study, new digital emerging networks operators are most interested in adding by the end of 2006 were: NFL Network (72%); Hallmark Movie Channel (71%); The Outdoor Channel (70%); DIY (68%); Discovery Home Channel (59%); Fox Movie Channel (57%); Discovery Kids Channel (56%); College Sports Television (54%); Nickelodeon Digital Networks (52%); Lifetime Real Women (50%); and Biography Channel (48%).

The list of midsized networks was: Hallmark Channel (67%); Oxygen (58%); OLN (57%); SOAPnet (49%); National Geographic Channel (48%); and Lifetime Movie Network (47%).

Operators with 100,000 or more subscribers were most interested in adding the following networks by year-end: Crime & Investigation Channel (44%); Sí TV (42%); Gospel Music Channel (39%); Military History Channel (31%); Lifetime Real Women (30%);

Hallmark Movie Channel and The Tennis Channel (28%); NFL Network (25%); and CSTV, Fox Movie and Fuel (23%). The top-ranked midsized networks were: SOAPnet (19%); Oxygen (17%); and WE: Women’s Entertainment (9%).

Finally, recall of networks’ sales presentations, sales materials and trade ads was as follows: DIY and The Outdoor Channel (77%); Hallmark Movie (76%); NFL Network (72%); Nick Digital Networks (70%); Biography and Great American Country (67%); CSTV (63%); and Military (62%).

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