Beta Releases Op Study on Carriage


Beta Research announced the results of its 2006 Cable Operator Study on Channel Carriage Tuesday.

The study was conducted in October and November a national sample of 140 cable operators.

Among its findings:

• New digital emerging networks cable operators most want to carry by the end of 2007: PBS Kids Sprout (71%); Hallmark Movie Channel and NFL Network (70%); CSTV (69%); DIY Network (66%); The Outdoor Channel (64%); History Channel International (61%); FitTV (60%); and Fine Living (59%).

• National Geographic Channel led the list of top-ranked midsized networks at 70%, followed by: Oxygen (68%); Discovery Kids Channel and SOAPnet (63%); Noggin/The N (60%); WE tv (59%); The Science Channel (57%); and Military Channel and Versus (56%).

• Large operators’ list of new digital emerging networks was as follows: Gospel Music Channel (42%); CSTV (36%); NFL Network and Sí TV (34%); PBS Kids Sprout (25%); Hallmark Movie (24%); FitTV (22%); Lifetime Real Women (21%); and

Fuel TV (20%).

• In terms of midsized networks, Oxygen and Fuse led the pack, each at 10%, followed by: SOAPnet (9%); Style, Military and Science (8%); and Discovery Times Channel and ESPN Classic (7%).

• Finally, when Beta asked operators which networks’ sales presentations, sales materials and trade ads they remembered, NFL Network was tops at 79%, followed by: Outdoor (78%); DIY and Hallmark Movie (75%); The Biography Channel (63%); Fine Living and the MTV/VH1 Digital Networks (62%); Nickelodeon Digital Networks (61%); CSTV (56%); and Military (55%).