BET's `Black Girls Rock' Draws 2.7 Million Viewers

By R. Thomas Umstead
published

BET's Nov. 7 original special Black Girls Rock! generated 2.7 million total viewers, according to Nielsen.

The special, which celebrated the achievements of black women, was the top cable special among women 18 years and older and more than tripled more than tripled the time period slot for the calendar year 2010, said the network.

The Black Girls Rock! special honored several influential women including Raven-Symoné Missy Elliott, Keke Palmer, Teresa Clarke, Ruby Dee, Major General Marcelite J. Harris, and Rev. Dr. Iyanla Vanzant.

Also making appearances during the special were Malinda Williams, Shontelle, Lynn Whitfield, Keri Hilson, Ciara, VV Brown, Monica, Keyshia Cole, Estelle, Kym Whitley, said the network.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.