Bieber Roast Sets Social, Streaming Marks

Comedy Central Dishes Stats for #BieberRoast
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Comedy Central sifted through the data on Monday night's Roast of Justin Bieber and determined it was the most streamed and most social of roasts, ever.

Some key metrics:

Accumulated over two airings, the Roast of Justin Bieber drew 5.8 million total viewers and 420,000 live streams, the latter making this the most live streamed ever (source: Nielsen, Adobe Site Catalyst).

The premiere was seen by 4.4 million total viewers and drew a 3.3 adult 18-49 rating, 5.8 adult 18-24 rating, 5.8 women 18-24 rating, 5.7 men 18-24 rating, 4.7 men 18-34 rating and 4.7 adult 18-34 rating, up double digits in all demos vs. Comedy Central Roast of James Franco. (Total viewers +42%; A18-49 +48%; A18-34 +39%, M18-34 +10%; M18-24 +30%.)

The roast was No. 1 in All TV with P18-34, P18-24, M18-49, M18-34, M18-24, W18-34, W18-24 (Nielsen via MultiTrak, Live+SD, based on Impressions).

It was No. 1 in cable with P18-49 (#2 in all TV) and W18-49 (Nielsen via MultiTrak, Live+SD, based on Impressions).

The #BieberRoast became the most social show on television,amassing more than 1.3 million mentions and more than 41 Roast-related trending topics, worldwide and in the United States

Roast of Justin Bieber social media content generated 6.9 billion impressions (source: Velocity Echo Social Graph: Tumblr, Facebook, Twitter, Instagram, YouTube; 1/20 to date).

There were 33 million total streams to date of Bieber Roast content across Comedy Central platforms (source: Adobe Site Catalyst, Youtube, Facebook, Whipclip and Snapchat, Jan. 20 to date).

Close to 2 million people generated more than 3 million posts, comments, likes and shares regarding the Roast of Justin Bieber, aka #BieberRoast, on Facebook (source: Facebook).

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