Setting it sights on growth opportunities, advanced ad company BlackArrow has expanded into Europe and openened an office in London that will also serve as the home for a data center for the market.
BlackArrow said the new facility will enable it to dedicate resources to the European TV and ad market as it finds new customers for a dynamic ad insertion management and campagin platform aimred at cable operators, telcos, satelite TV providers and OTT services.
BlackArrow, which announced the expansion ahead of the IBC show in Amsterdam, has five people dedicated to sales support for Europe (it has about 115 total employees), and plans to expand the London office and invest in additional local support offices in the region, according to a company spokesperson. Noorez Nasser, senior director, European accounts, is heading up efforts in the region.
“While each country is unique, all pay-TV providers share a similar goal of delivering the best possible TV services to their customers and partners,” said Dean Denhart, CEO of BlackArrow, in a statement. “Our expansion into Europe will further enable us to deliver regionally optimised solutions to support the growing demands of our international customers.”
BlackArrow’s currently deployment base spans 32 million homes in North America with Comcast, Time Warner Cable, Bright House Networks and Rogers Communications.
The new focus on Europe could give BlackArrow to growth. Earlier this year, industry sources said the company was working with advisors to explore potential “strategic options” (subscription required) for the advanced ad firm.