SoapNet has named Deborah Blackwell general manager, announced Anne Sweeney,
president of ABC Cable Networks Group and Disney Channel Worldwide.
In her new post, Blackwell is responsible for managing all day-to-day
operations for the 24-hour network devoted to soap-opera fare.
Most recently, Blackwell spent two years in leadership positions in new media
as president of MyHome.com, then senior vice president of media and
entertainment with Internet consultant Guidance Inc.
From 1993 through 1999, she headed up the television-, movie- and
miniseries-packaging department at the William Morris Agency.
'Deborah's wide-ranging experience in the entertainment industry, her
expertise in online businesses and her leadership skills will bring the
knowledge and focus that will take SoapNet to its next stage,' Sweeney said in a