Bloomberg: 25M Subs by Year-End

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San Francisco -- Bolstered by launches and carriage agreements, Bloomberg
Television expects to count 25 million U.S. subscribers by year-end, network
officials said at the CTAM Summit here.

The 24-hour news network -- led by recent Time Warner Cable rollouts in
Orlando, Fla., and Cincinnati and Columbus, Ohio -- now has 17.1 million
full-time subscribers, mostly on digital tiers.

Bloomberg projected that it will reach 25 million subscribers by the end of
2001 on the strength of upcoming Time Warner rollouts in Raleigh, N.C., and
Austin, Texas, plus a new digital carriage agreement with Adelphia
Communications Corp. Moreover, the network recently renewed its digital deal
with the National Cable Television Cooperative Inc.

'We are very pleased to continue our relationship with Time Warner and the
NCTC and to be able to add Adelphia to our steadily growing list of distribution
partners,' Bloomberg Television distribution director David Wachtel said in a
prepared statement.

Bloomberg forecasted that it will have 40 million subscribers by the end of
2002.

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