Bloomberg Unveils New Look


New York -- Bloomberg Television will unveil its new
cleaner graphic design and new programming segments June 14, being reborn as
"Bloomberg Television 2000," officials said last week.

As part of the revamping, Bloomberg TV's "data
screen" has been redesigned to look less busy, and the network is going to an
hour-long program wheel, away from its current 30-minute wheel. This is meant to allow it
to do more enterprise stories and longer features, a spokeswoman said.

In addition, as part of the changes, Bloomberg TV will feed
its news wire directly to a "headline bar" on its screen, so that viewers will
see breaking news immediately as it happens, live, the way a trader would see it, the
spokeswoman said.

In a prepared statement, Bloomberg L.P. founder Michael
Bloomberg boasted, "We're making the best business-television network even better by
integrating privileged information from our other properties. Convergence benefits our
audience, and we're making it a big part of our future."

Bloomberg TV's screen will also carry "context
boxes," which will provide background information directly related to topics being
covered during a broadcast.

The network is stepping up its drive for distribution, and
it expects to announce new digital and analog deals shortly.

Bloomberg TV currently airs part-time, in the mornings, on
USA Network. It also has affiliation deals with cable operators such as Cox Communications
Inc. and Adelphia Communications Corp., as well as carriage by direct-broadcast satellite
services DirecTV Inc. and EchoStar Communications Corp.'s Dish Network. And the network
airs 24 hours per day on RCN Corp.'s New York system.

With the coming changes, Bloomberg TV will add five new
segments to its lineup:

• "Bloomberg Moneyline with Dylan Ratigan,"
a look at Bloomberg's proprietary "Money Flow Analysis";

• "U.S. Stocks Abroad," a daily roundup of
U.S. equities trading in foreign markets;

• "Industry Analysis," offering unique
analysis tools to evaluate companies;

• "Web Watch," which examines Internet and
new-media opportunities; and

• "Personal Finance with Page Hopjkis,"
which uses the content of Bloomberg Personal Finance magazine to help viewers.