Blue Ridge Adds Pro-Football App

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PALMERTON, PA. — Blue Ridge Communications,
the 19th-largest U.S. cable operator, has launched
the My Football Tracker interactive TV application
developed by FourthWall Media for following National
Football League players and teams.

The app is written to CableLabs’ Enhanced TV
Binary Interchange Format specification and runs
on FourthWall’s EBIF user agent and headend
platform.

FourthWall said other operators plan to launch
the EBIF football app this NFL season, but the
company did not identify them. In 2007, Time
Warner Cable rolled out the company’s interactive
fantasy-football tracker in five markets.

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