Boehme Joins Nielsen DigitalPlus


Jeff Boehme joined Nielsen as senior vice president of business development for its Nielsen DigitalPlus unit, which oversees the ratings firm’s initiatives for digital-set-top data.

Boehme has been with rep firm National Cable Communications since 1992, most recently as senior VP of research and marketing.

In October, he was named to one of the five client-advisory committees Nielsen formed, with his particular group focusing on electronic measurement for local markets, Active/Passive 3.0 and passive tag development (markets 25-60).