Bon Jovi, King Join CTAM Lineup

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New York -- The Cable & Telecommunications Association for Marketing continues to round out the card for its annual conference, which will be held at the Philadelphia Convention Center July 24-26, adding Jon Bon Jovi and Larry King to its lineup.

Bon Jovi, the rocker turned businessman, will share his experiences of moving into the sports-ownership realm with his interests in the Arena Football League’s Philadelphia Soul, as well as other businesses, at the “2005 CTAM Summit, The World Cable-Heavyweight Conference.”

CTAM CEO Char Beales and co-chair Sean Bratches, president of Disney and ESPN Networks affiliate sales and marketing, said the addition of Bon Jovi fits in with the conference’s theme of “the invention and reinvention of brands.”

Bratches and Beales, talking up the “Thrilla’ in Phila’” in the offices of Multichannel News here Monday, also noted that Cable News Network’s Larry King would interview Comcast Corp. chairman and CEO Brian Roberts during his closing general session July 26.

Roberts will be honored with the “2005 Grand Tam Award,” the marketing organization’s highest honor.

The event will also feature keynote addresses from Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, the shop that has boosted the branding fortunes of clients IBM Corp. and American Express Co., July 25; and Peter Weedfald, Samsung Electronics America Inc.’s senior vice president, sales and marketing for consumer electronics and North American corporate marketing, discussing his company’s rise in recent years the following day.

Beales and Bratches said the CTAM Summit is targeting some 3,000 attendees -- a total that would mark a record for the event, which will return to Boston in 2006.