TBS this weekend will debut a new advertisement featuring rock n’ roll group Bon Jovi and several Major League Baseball players reprising the “I Love This Town” song to promote the upcoming baseball playoffs on the network.
The spot includes new footage of the band’s recent live performance in New York’s Central Park performing “I Love This Town” interspersed with action footage and MLB stars imitating their rock heroes.
The promos feature players from the Boston Red Sox (Jonathan Papelbon, Sean Casey), Chicago Cubs (Mark DeRosa, Ryan Theriot), Chicago White Sox (Jermaine Dye, A.J. Pierzynski), Los Angeles Angels of Anaheim (Joe Saunders, Jered Weaver), Los Angeles Dodgers (Russell Martin, Joe Beimel), Tampa Bay Rays (BJ Upton, Evan Longoria), Milwaukee Brewers (CC Sabathia, Bill Hall, J.J. Hardy, Corey Hart), Arizona Diamondbacks (Chris Young, Conor Jackson) and the New York Yankees (Joba Chamberlain, Johnny Damon) playing air guitar, lip synching to the song and generally playing to the cameras.
The two-minute and 30-second version of the Bon Jovi promo will appear beginning on Friday, Sept. 12 on more than 11,500 movie screens nationwide during National CineMedia’s digitally delivered pre-show exclusively in AMC, United Artists, Regal, Edwards, CineMark and Georgia Theatre Company movie theatres. Shorter versions will appear on TBS beginning on Monday, Sept. 15.