Bostonia Looks to Finance New Wheels - Multichannel

Bostonia Looks to Finance New Wheels

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Wheels TV has retained investment-banking firm Bostonia Partners LLC to identify prospective investors, the network said Monday.

Slated to launch in early 2004, Wheels TV said it is the first network devoted exclusively to the world's fascination with cars, trucks and motorcycles. It is a consumer-oriented network, not a motor-sports channel.

The network will offer original and acquired programming with a consumer-automotive focus, including magazine and lifestyle programs; documentaries; new-vehicle profiles; how-to shows; safety and recall alerts; event coverage; automotive news; movies; and action and comedy series.

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