Boxing Exec: Mayweather-Alvarez Could Set PPV Revenue Record

By R. Thomas Umstead
( Broadcasting & Cable )
published

The Sept. 14 Floyd Mayweather-Canelo Alvarez pay-per-view boxing event could break the category's all-time revenue mark, Golden Boy Promotions CEO Richard Schaefer told boxing writers Wednesday.

The PPV fight between undefeated champions Mayweather and Alvarez (pictured) will retail at an unprecedented price of $64.95 for the standard definition feed and $74.95 for high definition access. Schaefer said he's confident that the fight will surpass the $132 million record PPV revenue take from the 2007 Mayweather-Oscar De La Hoya fight, which retailed back then at $54.95.

Schaefer cited the increasing buzz for the fight among operators and fans, a nearly 30 million increase in PPV households since 2007, and the fact that 70% of PPV boxing buys currently are at the higher HD price as indicators for a potential record-breaking performance.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.