Veteran cable executive Brad Siegel has been named president of TV One, the network said Wednesday.
Siegel, who in October announced his departure from UP TV where he served as vice chairman, will take over the day-to-day business operations of the African-American targeted channel, which is owned by Radio One and Comcast. Siegel will report to TV One CEO Alfred Liggins, who is also president and CEO of Radio One.
“Brad Siegel is an ideal choice to help us build on the success we have achieved at TV One these past ten years,” said Liggins. “His notable career as a top-level executive leading mainstream networks and his tenure with networks targeting African American viewers will be invaluable to us as we continue to grow. The depth of his promotional, brand-building and original programming experience will be advantageous as we continue to define and strengthen TV One’s brand in a constantly evolving media marketplace.”
Siegel helped launch then Gospel Music Channel (now UP TV) along with UP TV president and CEO Charley Humbard in 2004. Prior to UP, Siegel worked for Turner Broadcasting and served as president of Turner Entertainment Networks.
Siegel takes over a channel that is among several cable channels targeting African-American viewers, including BET, Aspire and Centric.The network averaged 178,000 viewers in primetime during third quarter 2014, which was down 11% from the same period last year.