Brand Builders

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They stand out. Every year, Promax/BDA, working in conjunction with Broadcasting & Cable and Multichannel News, honors a handful of promotions and marketing executives, or their organizations, for creating campaigns that viewers notice and care about. On the pages that follow are their stories. We also salute this year’s Century Award winners—CNN’s Larry King, CBS’ Mike Wallace and Lifetime’s Betty Cohen—who are being celebrated for their contributions to the television business. Our congratulations to all.