New Orleans -- Bravo Networks announced a new local ad-sales effort that
revolves around Cirque du Soleil's latest production, Varekai.
As part of the promotion, operators will invite consumers to enter a random
drawing for a trip for two to Montreal to get a behind the scenes look at the
making of Cirque du Soleil and a chance to attend a live taping of
A winner will be drawn from each participating market by June.
Operators get ad slicks, on-air spots and point-of-purchase