Bravo has teamed up with advertiser Chase Card Services to help produce its latest cooking competition show, Around the World in 80 Plates (but in only 40 days).
Hosted by culinary experts Curtis Stone and Cat Cora, the show, bowing in May, follows 12 chefs competing in a culinary race across 10 countries in 40 days. As part of the sponsorship, Chase Sapphire Preferred is integrated into each episode and features brand exposure on-air, online and throughout all Bravo consumer advertising.
To enhance the viewing experience and give fans the opportunity to participate in the show beyond televised weekly episodes, Bravo created custom content for Chase Sapphire Preferred that will be available at www.facebook.com/chasesapphire. There, users will gain access to never-before-seen footage, Q&As with the chefs, "City In A Minute" guides, recipes and more.
"In collaboration with Bravo, we have been able to integrate Chase in the early stages of production allowing for development and influence of content," said Susan Joseph Smith, senior vice president and managing director of ZenithOptimedia's branded entertainment division, Newcast.
Around the World in 80 Plates is being produced by Magical Elves (Top Chef), Dan Cutforth and Jane Lipsitz executive producers.